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Featured local businesses on Maui
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Navea Maui offers beautiful, handcrafted jewelry that tells a story of the sea. Founder and designer Shayla uses ocean treasures she has personally dived for and collected, creating pieces with meticulous detail and precision. Her collection is designed to be durable, waterproof, and tarnish-resistant, perfect for an active lifestyle that moves from land to sea.
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Featured
Dive into the wonders of the Pacific without getting wet at the Maui Ocean Center, the only aquarium in the world dedicated exclusively to Hawaiʻi's incredible marine life. You'll journey from the vibrant shallow reefs to the deep blue, coming face-to-face with majestic sharks, graceful honu (sea turtles), and thousands of tropical fish. It's an unforgettable experience that connects you to the heart of our island's ocean.
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Featured
Wailuku Coffee Company is best known as the go-to community coffee house in the heart of historic Wailuku. It's the perfect spot to start your day with locally roasted Maui coffee and a delicious breakfast sandwich or acai bowl. The friendly, bustling atmosphere makes it a favorite for both kamaʻāina catching up and visitors fueling up for adventure.
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Featured
Get ready for the freshest pineapple juice on Maui, served in a hollowed-out pineapple by a fascinating robot! Located in the Honokowai Marketplace, this spot is perfect for a refreshing, photo-worthy treat after a day at the beach. It's pure, sweet aloha in a pineapple, and watching the machine create it is an experience in itself.
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Featured
Ohana Mobile Spa delivers luxurious, personalized spa services directly to your accommodation anywhere on Maui. Their menu includes massages, facials, and beauty treatments, ideal for individuals, couples, or groups seeking a private and indulgent experience. Each service is thoughtfully enhanced with complimentary champagne, a mini photo shoot for massages, or take-home products for facials, making it perfect for romantic getaways and special celebrations.
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Roasted Chiles brings the true, vibrant flavors of Mexico to the heart of Kihei. This isn't your typical beach town taco shop; it's a cozy, family-run gem where every dish, from the signature mole to the chile rellenos, is crafted from scratch with passion. Come for a meal that feels both special and incredibly welcoming, just like you're dining in a friend's home.
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Featured
Bring a piece of Maui's magic home with you from this beautiful online crystal candle shop. Woo Woo Crystal Co is your go-to for finding ethically sourced candles that capture the island's healing energy. It's the perfect way to shop local and find a meaningful souvenir, no matter where you are.
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Experience the true meaning of 'farm to table' at this stunning 8.5-acre farm on the slopes of Haleakalā. You'll get to tour the gardens, help harvest ingredients for your meal, and then relax as a chef prepares a gourmet lunch right before your eyes, all while soaking in breathtaking bi-coastal views.
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Nonprofits
The Spirit Horse Ranch offers a truly magical way to connect with both majestic horses and the serene spirit of Upcountry Maui. This isn't your typical trail ride; it's a profound, hands-on experience where you'll learn to communicate with these gentle giants on their own terms. Guided by expert facilitators, you'll discover a deeper connection to nature, yourself, and the healing power of the herd.
Restaurants
Perched on the slopes of Haleakalā, Kula Lodge offers one of Maui's most iconic dining experiences with its rustic charm and stunning panoramic views. Cozy up by the fireplace or sit on the garden terrace to enjoy a delicious meal while gazing out over the island. It's the perfect spot to warm up and refuel after a chilly sunrise mission up the volcano.
Farms & Agriculture
Discover the true taste of Maui at 'Oko'a Farms' charming Kula farm stand, a must-stop for anyone exploring Upcountry. Here, you'll find an amazing variety of fresh, sustainably grown produce, from crisp lettuces and sweet strawberries to unique local specialties. It's the perfect place to stock up on healthy goodies and experience the aloha of local agriculture.
Escape to the beautiful slopes of Haleakalā at Maui's premier family-run carnation farm. Wander through fragrant, colorful fields and hand-pick your very own bouquet to take home as a one-of-a-kind souvenir. It's a peaceful, picturesque activity that offers a true taste of Upcountry life.
Grocery & Markets
Hashimoto Kula Persimmons is a treasured, family-run farm stand offering some of the best seasonal fruit in Upcountry. Driving up the winding Pulehuiki Road to their charming stand is a classic Maui experience. You'll get to taste the sweet, honey-like flavor of a perfectly ripe persimmon or the creamy, tropical taste of a cherimoya, often sold directly by the family who grew them.
Art Galleries
Unleash your inner artist at this incredible Upcountry glassblowing studio, where you can create your own unique piece of Maui to take home. Under the expert guidance of talented glassworkers, you'll shape molten glass into a colorful float, paperweight, or sculpture. It's a mesmerizing, hands-on experience with a beautiful souvenir you'll cherish forever.
Farms & Agriculture
Welcome to Maui's only winery, a truly special spot nestled on the beautiful slopes of Haleakalā. Come sip their famous pineapple wines and other estate varietals in the historic King's Cottage tasting room, or relax under the giant camphor trees on the lawn. It's a perfect Upcountry escape with a taste of aloha you won't find anywhere else.
Restaurants
This isn't just any burger joint; it's a true taste of Upcountry Maui with panoramic views from the mountains to the sea. Pull over on your way down from Haleakalā and reward yourself with a mouthwatering, locally-sourced beef burger while soaking in the incredible scenery. It's the perfect casual spot to relax, refuel, and enjoy the cool mountain air.
Hiking & Nature
This Kula outpost is your gateway to one of Maui's most unforgettable adventures: witnessing the sunrise from the summit of Haleakala. From this meeting point, friendly guides will outfit you with everything you need before whisking you up the mountain in the pre-dawn quiet. Get ready for a breathtaking spectacle followed by an exhilarating bike ride down the volcano's slopes.
Farms & Agriculture
Welcome to Surfing Goat Dairy, a working farm nestled on the beautiful slopes of Haleakalā that's a blast for all ages. This is the spot to meet a herd of friendly goats, learn how their world-class cheese is made, and of course, taste the incredible results. From creamy chèvre to decadent goat cheese truffles, it’s a truly unique and delicious Upcountry Maui experience.
Cafes & Coffee
A true Upcountry institution, Grandma's has been serving its home-roasted coffee and baked goods from this charming plantation-era building since 1918. It's the perfect cozy stop to fuel up with a hearty breakfast and amazing coffee before or after exploring Haleakalā. The smell of fresh coffee and pastries alone is worth the visit for a real taste of old Maui.
Bakeries
This charming Kula farm is a magical place where your little ones can meet and ride the friendliest ponies on Maui. Beyond the gentle rides, keiki will love the adorable petting zoo filled with friendly goats, bunnies, and chickens. It's a heartwarming, hands-on experience that creates pure joy and unforgettable family memories in the beautiful Upcountry air.
Yoga & Fitness
Find your zen and a whole lot of joy at Maui's original goat yoga, located on a beautiful farm in Upcountry Kula. With breathtaking bi-coastal views as your backdrop, you'll stretch, breathe, and laugh as adorable goats cuddle, climb, and play around you. It's a uniquely Maui wellness experience that will leave you smiling long after you roll up your mat.
Welcome to one of Upcountry's sweetest spots, a working honeybee farm with a beautiful garden cafe. It's the perfect place to slow down and enjoy a delicious, organic lunch made with ingredients grown right here on the farm. Settle in at a picnic table, savor the fresh air, and don't leave without trying a flight of their amazing raw honey!
Restaurants
Kula Bistro is a beloved Upcountry gem serving generous portions of delicious Italian-American comfort food in a cozy, unpretentious setting. It's the perfect spot to refuel after a Haleakalā sunrise or enjoy a hearty dinner with ohana, and the popular BYOB policy makes it a favorite for locals and visitors alike.
Farms & Agriculture
Discover the true taste of Maui coffee at Kapiki Mauka Farms, a beautiful family-run farm nestled in the cool air of Upcountry. You'll walk through the coffee orchards, learn about their sustainable 'seed-to-cup' process, and sample some of the freshest coffee you've ever had. It's an authentic taste of agricultural life on the slopes of Haleakalā.
Bakeries
Tucked away in the beautiful Kula highlands, Rustic Roses is where your dream cake becomes a delicious reality. This private, by-appointment studio is the creative heart of baker Jasmine, who masterfully crafts breathtaking cakes infused with local flavors and adorned with fresh Upcountry flowers. It's a truly personal experience to design a one-of-a-kind edible masterpiece for your celebration.
Hiking & Nature
Escape to a lush paradise at Kula Botanical Garden, a family-owned sanctuary showcasing an incredible diversity of plants in the cool Upcountry air. Wander through eight acres of winding paths, discovering vibrant proteas, orchids, and native Hawaiian plants alongside charming waterfalls, a covered bridge, and a fun chameleon exhibit. It’s a peaceful, self-guided tour perfect for plant lovers and anyone looking for a beautiful, relaxing adventure.
Farms & Agriculture
Tucked away on an organic farm, Simple Roots in Kula is the ultimate farm-to-table experience. Enjoy delicious, plant-based meals, smoothies, and coffee while surrounded by the very fields where your food was grown. It's a peaceful Upcountry escape that truly nourishes the body and soul.
Farms & Agriculture
Discover the spirit of Maui at this beautiful 80-acre organic farm on the slopes of Haleakalā. Take a fascinating tour to see how they craft their award-winning vodka and rum from organic sugar cane, then relax at The Point Cafe with a fresh cocktail and some of the best bi-coastal views on the island. It's a true taste of paradise, from the ground to the glass!
Grocery & Markets
Discover a working tea farm on the beautiful slopes of Haleakala, offering a truly unique agricultural experience. You'll stroll through lush tea fields, learn the art of tea cultivation from leaf to cup, and finish with a guided tasting of their exquisite, locally grown teas while soaking in stunning bi-coastal views.
Escape to a different side of Maui at Ali'i Kula Lavender, a beautiful farm nestled 4,000 feet up on the slopes of Haleakalā. Stroll through fragrant gardens, take in the incredible bi-coastal views, and don't leave without trying their famous lavender scones and tea in the charming gift shop. It's a truly peaceful and unique Upcountry experience.