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Featured local businesses on Maui
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Discover Wailea's favorite gathering spot, where a top-notch gastropub meets an incredible whiskey collection. It's the perfect place to catch the game on the big screens, enjoy a gourmet burger, and sip on a craft cocktail or a rare bourbon after a day of shopping. The lively, upscale atmosphere makes it a go-to for both visitors and kamaʻāina.
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Find your perfect perch above Front Street at Coco Deck, one of Lahaina's best spots for casual oceanfront dining. Grab a cold drink and some ono (delicious) island-style pupus while you watch for whales or catch a legendary Maui sunset. The friendly, laid-back vibe makes it an easy choice for a relaxing meal with an unbeatable view.
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Featured
For over two decades, Cafe O'Lei has been a go-to for Maui residents and savvy visitors seeking high-quality dining without the resort price tag. Expect expertly prepared island favorites, from their famous macadamia nut crusted chicken to fresh local fish, served in a lively and welcoming atmosphere.
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Switchbacks Hawaii, a U.S. Veteran-owned company, provides an adventurous, safe, and stunning experience on every Maui experience. Our guides at Switchbacks Hawaii are CPR certified and possess extensive knowledge, ensuring that your adventure is not only memorable but also enriching.
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Cafe O'Lei at the Plantation offers one of the most beautiful dining settings in Central Maui, nestled within the lush Maui Tropical Plantation. Enjoy their award-winning Pacific Rim cuisine, like the famous macadamia nut crusted chicken, while soaking in panoramic views of the Waikapu Valley. It's the perfect spot for a relaxing lunch or a memorable special occasion dinner.
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Right in the heart of Ma'alaea Harbor, Point Break Pizza is your go-to for a delicious and fast meal before setting sail or after you return. Grab a slice of their amazing pizza or a fresh panini and soak in the harbor views. It's the perfect way to fuel up for your ocean adventure or unwind and talk story about the day's sightings.
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FoxMagicK offers handcrafted jewelry featuring natural stones and crystals. Based in Makawao, the shop specializes in unique designs including bead bracelets, tribal necklaces, and symbolic pendants. Pieces frequently incorporate materials such as local lava rock, moonstone, labradorite, malachite, and magnesite.v
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Satori brings a fresh, farm-to-table approach to sushi right in the heart of paniolo country. This isn't your average food truck; it's a culinary gem where you can savor incredibly creative rolls made with the freshest local ingredients. Grab a spot at a nearby picnic table for a perfect, high-quality meal while soaking in the cool Upcountry air.
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Featured
Discover the unseen colors of your own energy at Pink Moon Aura in the heart of historic Makawao town. This beautiful boutique is filled with high-vibration crystals and treasures, but the real magic is their special camera that captures your unique energy field on film. You'll leave with a fascinating Polaroid portrait and a personal reading that offers a beautiful glimpse into your spirit.
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Featured
Tribe Maui in Makawao is a treasure trove of bohemian-luxe style, perfectly at home in Upcountry's artistic paniolo town. Step inside this beautifully curated boutique to discover a unique collection of ethically-made clothing, handcrafted jewelry, and one-of-a-kind home goods. It's the perfect spot to find a meaningful souvenir or a stylish piece that captures the free-spirited vibe of Maui.
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Restaurants
About Marlow
Nonprofits
Haku Baldwin Center is a special place where the healing power of animals brings joy and therapy to our Maui community. Nestled in the serene heart of Makawao, this non-profit offers life-changing programs like therapeutic riding and animal-assisted activities. The sense of peace and genuine aloha you feel on this beautiful, historic property is truly unforgettable.
Restaurants
Tucked away in the heart of historic Makawao, Freshies is the perfect Upcountry stop for ono (delicious) grinds in a truly local setting. This casual spot is famous for its incredible fish tacos, but the friendly, laid-back paniolo (cowboy) town vibe is what makes it a favorite. It’s the ideal place to refuel after a Haleakalā sunrise or a day exploring the countryside.
Accidents happen, even in paradise! If your phone takes a tumble or your laptop decides to go on vacation, the local experts at Tech Support Maui in Makawao are your go-to. They offer a lifeline for your digital devices with quick, reliable service and a whole lot of aloha, getting you back to capturing those Maui memories in no time.
Yoga & Fitness
Discover elite-level fitness in the heart of historic Makawao town with one of Maui's most respected trainers. Mike Luque Training offers a focused, no-nonsense approach to strength and conditioning in a supportive, community-driven environment. Whether you're a serious athlete or just starting your fitness journey, this is the Upcountry spot to get real results with expert guidance.
Farms & Agriculture
Head up to the beautiful slopes of Haleakalā for a one-of-a-kind farm adventure at Maui Alpaca! This charming Upcountry ranch is where you can get nose-to-nose with friendly alpacas and angora bunnies. It's an unforgettable experience filled with fuzzy friends, stunning bi-coastal views, and pure aloha.
Discover the healing power of Hawaiian plants right at the source on this beautiful Upcountry farm. Join a guided tour to walk among lush gardens, learn to identify traditional medicinal herbs, and hear fascinating stories about their uses in la'au lapa'au. It's a truly unique opportunity to connect with the 'aina (land) and ancient Hawaiian wisdom.
Get a true taste of Upcountry life at the Haleakala Creamery's working dairy farm! This isn't just an ice cream shop; it's a chance to meet the friendly goats, tour the farm, and see how their famous 'Goatlato' and caramel sauces are made from scratch. The experience ends with a delicious tasting of their incredible products right at the source.
Clothing & Fashion
Discover the heart of this awesome local brand at their headquarters in historic Makawao town! It's the best spot to browse the full collection of Alpha Maui's stylish, island-inspired gear. Soak in the cool Upcountry air and find a unique, high-quality piece that captures the modern spirit of the island.
Retail & Boutiques
Maliko Retreat is a true sanctuary, offering a peaceful escape for deep rejuvenation and self-discovery. Disconnect from the everyday and immerse yourself in guided yoga, sound healing, and meditation, all while surrounded by the lush, tranquil beauty of Upcountry Maui and nourished by incredible farm-to-table meals.
Makawao Public House is the heart of Upcountry's nightlife, blending historic paniolo town charm with a modern gastropub vibe. Settle in for expertly crafted cocktails, a rotating selection of craft beers, and delicious, elevated pub food. With amazing local musicians often filling the air, it's the perfect spot to pau hana with friends or enjoy a lively night out in Makawao.
Art Galleries
Step into the heart of Makawao's art scene at Karen Lei's Gallery, a true Upcountry treasure. Housed in a charming historic building, this gallery is a vibrant celebration of Maui's creative spirit, featuring an incredible collection of paintings, sculptures, jewelry, and unique gifts. It's the perfect place to find a meaningful piece of the islands to take home.
Souvenirs & Gifts
Welcome to the heart of the heat! This Makawao location is HI SPICE's headquarters, where you can sample their entire line of incredible, small-batch hot sauces made with local Maui ingredients. Chat with the friendly crew, find your perfect level of spice from mild to wild, and see where all the fiery magic happens.
Art Galleries
Watch master artists transform molten glass into stunning ocean-inspired sculptures right before your eyes at their Upcountry studio. Feel the heat from the furnace as you witness the mesmerizing dance of glassblowing, a truly unforgettable Maui experience. Afterwards, browse the gallery filled with vibrant waves, sea turtles, and other unique treasures that capture the spirit of the islands.
Souvenirs & Gifts
This isn't just any shop—it's the official store at the historic Hali'imaile pineapple plantation, the heart of Maui Gold country. Step inside this charming outpost to grab a perfectly sweet pineapple, often picked that very morning, and browse a delightful collection of local treats and gifts. The air is filled with the sweet scent of aloha, making it an essential and authentic taste of Upcountry.
Activities & Tours
Make a one-of-a-kind souvenir at this awesome Upcountry glass blowing studio! You'll work alongside talented local artists, feeling the heat of the furnace as you shape molten glass into your very own treasure. It's a super fun, hands-on way to create a beautiful memory of your time on Maui.
Farms & Agriculture
Come get a real taste of Maui's agricultural history at the only place on the island where you can tour a working pineapple plantation! You'll ride through the beautiful Upcountry fields, learn how Maui Gold® pineapples are grown, and sample the sweetest, juiciest pineapple right from the source. Best part? You get a free pineapple to take home as the perfect souvenir!
Hiking & Nature
Step into the world of renowned Maui photographer Daniel Sullivan at his charming gallery in historic Makawao town. You'll be surrounded by breathtaking, large-format prints that capture the island's raw beauty, from fiery Haleakalā sunrises to lush rainforest scenes. It’s the perfect place to find a truly special piece of Maui to take home with you.
Restaurants
A true Makawao institution since 1981, Polli's is the go-to for hearty Mexican fare in a rustic, paniolo town setting. This lively, casual spot is filled with local character and is the perfect place to unwind with a potent margarita after a day of exploring Upcountry. The vibrant atmosphere and no-frills comfort food make it a beloved favorite for both locals and visitors.
Restaurants
Casanova is the heart of Upcountry nightlife, a beloved spot where a charming Italian restaurant transforms into a vibrant dance club after dark. Come for the incredible wood-fired pizzas and homemade pasta, then stay as the lights dim and some of the island's best DJs get the party started. It's the go-to place in historic Makawao town to celebrate and connect with the local community.