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Featured local businesses on Maui
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Switchbacks Hawaii, a U.S. Veteran-owned company, provides an adventurous, safe, and stunning experience on every Maui experience. Our guides at Switchbacks Hawaii are CPR certified and possess extensive knowledge, ensuring that your adventure is not only memorable but also enriching.
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A locally owned and operated firm since 2009, Royal Realty offers full-service real estate solutions on O'ahu and Maui. Their dedicated team handles everything from buying and selling homes to expert property management and helping visitors find their ideal vacation rental.
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Peggy Sue's is famous for its authentic 50s-style burgers and hand-scooped milkshakes. Step back in time at this rockin' diner, complete with a jukebox, red vinyl booths, and classic memorabilia. It's the perfect spot to refuel with some ono (delicious) American comfort food after a day at the beach in Kihei.
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Baby Blue is a little girls’ clothing line created by Pamela Winans of Cool Blue Maui. Pamela's love for sewing began when she was 8 years old—hand making tiny clothes for her Barbie dolls. Pamela is self taught and took sewing design and construction courses at Maui Community College to refine her abilities. Her portfolio contains everything from bikinis featured in 10 years of Sports Illustrated Swimsuit Editions to wedding gowns, prom dresses, and elaborate halloween costumes. The Baby Blue fashion line was born in 1990 when Pamela couldn’t find any cute swimsuits for her 1 year old niece (Emma)... so naturally she began making and selling her own little girls swimwear and activewear. Pamela's nieces, Emma & Charlotte (who are now in their late twenties), are the inspiration behind the Baby Blue fashion line. It all started with the need for a cute swimsuit... which has now evolved into the dresses you see today.
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Troy and Bea founded their creative studio in 2019 after meeting on Maui, blending Troy’s lifelong artistic background with Bea’s discovered passion for design. Operating out of their small shop in upcountry Maui, the duo handcrafts unique art pieces using locally sourced, high-quality materials. Their work features eco-friendly, non-toxic, and UV-resistant epoxy, ensuring each piece is as durable as it is beautiful. Committed to environmental stewardship, they prioritize collaborations with local wood shops and utilize recycled packaging and reusable tools whenever possible. Their mission is to provide handcrafted items that inspire others to surround themselves with beauty.
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Haui's is the real deal—an authentic, no-frills beach bar right in the heart of Kihei. This is the spot to grab a cold drink, enjoy live local music every day, and soak in the laid-back island vibes with a mix of locals and visitors. It's the perfect pau hana (after work) hangout after a day at the beach across the street.
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Perfectly situated at the bustling Ma'alaea Harbor Shops, this Hula Cookies is your go-to spot for a sweet reward after a day on the water or exploring the Maui Ocean Center. Grab one of their famous cookie ice cream sandwiches, made with locally-inspired flavors like Kona coffee and macadamia nut, and enjoy the harbor breeze. It's the ultimate way to top off a classic Maui adventure!
Grocery & Markets
As one of Maui's most historic businesses, the Maalaea General Store is the go-to spot for a true local experience at the harbor. It's the perfect place to fuel up with ono (delicious) food before a boat tour or unwind with a cold drink and fantastic live music in the afternoon. The friendly, bustling atmosphere makes everyone feel like part of the ohana.
Cafes & Coffee
This Wailuku outpost is a vibrant gem on historic Market Street, perfect for a healthy boost while exploring the town's unique shops and murals. Grab a refreshing cold-pressed juice or a nutrient-packed açaí bowl made with the freshest island ingredients to refuel your adventures. It's the perfect way to feel the aloha before heading up to ʻĪao Valley.
Boat Charters
This is your starting point for an unforgettable evening on the water, departing from the convenient Ma'alaea Harbor. Check in at the harbor-side booth before stepping aboard Maui's largest and most stable vessel for a sunset dinner cruise complete with dancing, cocktails, and stunning coastal views. It's a classic island experience you won't want to miss.
Boat Charters
Get ready for the fishing adventure of a lifetime with the seasoned crew at Rod Bender Fishing Charters! Departing from the convenient Ma'alaea Harbor, you'll head out to Maui's most fertile fishing grounds in search of prized catches like Mahi Mahi, Ono, and Ahi. Whether you're a seasoned angler or a first-timer, Captain Kevin and his team make sure you have an epic day on the water.
Snorkeling & Diving
Departing from Maʻalaea Harbor, Pride of Maui offers one of the island's most popular and stable boat trips to the world-famous Molokini Crater. Get ready for an incredible day of snorkeling in the crystal-clear marine preserve, searching for honu (sea turtles), and enjoying the onboard waterslide. With a fantastic crew, a hot BBQ lunch, and an open bar, it's a perfect all-in-one ocean adventure.
Boat Charters
Maui Custom Charters offers an exclusive escape from the crowds with their private boat tours departing from Ma'alaea Harbor. Imagine having the whole boat to yourself while snorkeling the pristine waters of Molokini, watching majestic humpback whales, or enjoying a stunning Maui sunset. Their experienced crew customizes the day just for you and your 'ohana, creating memories that will last a lifetime.
News & Journalism
Da Babooze Bar in Wailuku is the real deal, a true local hangout far from the resort crowds. Step into this funky, bamboo-adorned spot on Lower Main for expertly crafted cocktails, great pau hana (happy hour) specials, and the kind of authentic island nightlife you won't find anywhere else.
Zipline & Adventure
Maui Zipline Company offers a one-of-a-kind adventure right in the heart of the stunning Maui Tropical Plantation. Soar side-by-side on five thrilling lines, taking in panoramic views of the West Maui Mountains and lush tropical farmland below. It's the perfect introduction to ziplining, ideal for families and first-timers looking for a dose of aloha-filled excitement.
This Boss Frog's is your ultimate convenience stop, located just steps from all the boat departures at Ma'alaea Harbor. Forget scrambling for gear; you can pick up high-quality snorkel sets, GoPros, and beach chairs right before you board your adventure. The friendly staff will get you geared up and on your way to the water in no time!
Services
Get a permanent piece of paradise at Octopus Ink's studio, conveniently located in the Ma'alaea Harbor Shops. This clean, modern, and welcoming space is home to a crew of incredibly talented artists specializing in everything from intricate Polynesian patterns to delicate fine-line work. They'll work with you to create a custom design that beautifully captures your Maui story.
Art Galleries
Discover the power of the Pacific at the Tabora Gallery, conveniently located in the Shops at Ma'alaea. This gallery is a must-see showcase for the breathtaking seascapes of master artist Roy Tabora. Step inside and let the incredible detail and light of his paintings transport you to Maui's most beautiful coastlines.
Nonprofits
This is the main departure point for Pacific Whale Foundation's famous eco-adventures from Maʻalaea Harbor. You'll check in at their awesome ocean-front store before boarding a catamaran with certified Marine Naturalists. It’s more than just a boat trip—it's a chance to support real ocean research while seeing Maui's incredible marine life firsthand.
The Parlay is Wailuku's go-to spot for an upscale sports bar experience, blending creative, high-quality food with a lively atmosphere. Grab a seat to catch the game on one of their many screens while enjoying a signature smash burger or some crispy wings with a locally-inspired cocktail.
Takamiya Market is a cherished, family-run institution and a true slice of old Wailuku. This is the spot where locals go for some of the freshest, most authentic poke and bento boxes on the island. Stop in to grab a delicious, no-frills plate lunch for your day's adventure and experience a real taste of Maui.
Grocery & Markets
Don't let the market exterior fool you—Tamura's Wailuku is a local treasure trove for fine wines, spirits, and some of the freshest poke on Maui. Head to the back to find the legendary poke counter, where you can choose from a dozen different styles to create the perfect pau hana pupus or beach picnic feast. It's the ultimate one-stop shop for a true taste of island life.
Restaurants
Bamboo Grille is a Wailuku institution, serving up some of the most authentic local-style comfort food you'll find on Maui. This is the spot for a true taste of the island, where you'll find residents and in-the-know visitors lining up for hearty plate lunches and Filipino favorites. The vibe is pure local, with generous portions and plenty of aloha served alongside every meal.
Water Sports
Tucked away in historic Wailuku Town, Tri Paddle Maui's shop is your Central Maui hub for all things paddling. Step inside to find a curated selection of top-tier paddleboards, gear, and stylish apparel. The real magic, though, is chatting with the knowledgeable crew who share their passion and local secrets to help you plan the perfect ocean adventure.
Jewelry
Tucked away on historic Market Street, Treasure Imports is a true gem for finding jewelry you won't see anywhere else. Step inside this charming boutique to discover a dazzling collection of handcrafted and globally-sourced treasures, from delicate silver rings to bold statement necklaces. The friendly owners are always happy to share the story behind each piece, making your find even more special.
Activities & Tours
Looking for a fun break from the beach? Mystery Maui in historic Wailuku offers an awesome challenge for your brain! You and your 'ohana will work together to find clues, solve puzzles, and crack codes in their locally-inspired escape rooms before the 60-minute timer runs out. It's a total blast and a super unique way to make some memories.
Tiffany's is the spot Maui locals go for seriously ono (delicious) Asian-fusion comfort food in a lively, no-frills setting. This Wailuku institution is famous for its massive, shareable plates that are perfect for a big group of friends or family. Come hungry, order a bunch of dishes for the table, and experience a true taste of modern island grindz.
Restaurants
Giannotto's brings a genuine slice of the East Coast to Wailuku with its authentic, family-recipe Italian food. This cozy, no-frills spot is a local favorite for grabbing a massive New York-style pizza, a hearty meatball sub, or classic pasta dishes. It’s the perfect place to refuel after exploring ʻĪao Valley or for a satisfying, casual family dinner.
Nestled in the heart of historic Wailuku town, Green Ti is a beloved local sanctuary for healing and relaxation. Step away from the bustle of Market Street and into a tranquil space where experienced therapists customize each treatment, from deep tissue to traditional lomi lomi. You'll leave feeling completely rejuvenated with the true spirit of aloha.
Padma Tea House is a tranquil sanctuary tucked away on historic Market Street, offering a true moment of peace in your day. Step inside this beautifully designed space to explore an incredible selection of organic teas from around the world, all served with intention. It's the perfect local spot to unwind, connect with a friend, or simply enjoy a quiet moment for yourself.