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Featured local businesses on Maui
Owner-claimed listings going the extra mile on Maui.
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Switchbacks Hawaii, a U.S. Veteran-owned company, provides an adventurous, safe, and stunning experience on every Maui experience. Our guides at Switchbacks Hawaii are CPR certified and possess extensive knowledge, ensuring that your adventure is not only memorable but also enriching.
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OLOVE® Skin lets you bottle up the aloha spirit and take it home with their incredible, small-batch organic skincare, handmade right here on Maui. Browsing their online shop is like a virtual stroll through a lush island garden, and getting that package in the mail is the perfect way to keep your Maui memories glowing long after you've left.
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Tucked away in Wailuku, Umi is a true local gem where Chef Jay creates some of the most inventive sushi on the island. This cozy spot is perfect for grabbing a bowl of their rich, flavorful ramen or exploring a menu of creative rolls that beautifully blend traditional techniques with local Maui ingredients. It's a must-visit for any sushi lover looking for an authentic taste of the island.
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Three's is a Kihei institution, born from the culinary creativity of three local chefs who masterfully blend Hawaiian, Southwestern, and Pacific Rim flavors. It's the go-to spot for a buzzing happy hour on the lanai, featuring amazing deals on craft cocktails, sushi, and their famous Kalua Pork Nachos. The vibe is always fun and social, making it perfect for pau hana drinks or a lively dinner with friends.
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Got'Um Surfing is all about sharing the stoke of riding your first wave in a fun, safe, and encouraging environment. Their Lahaina spot on Highway 30 has some of the best gentle waves for learning, and the awesome local instructors make sure everyone gets plenty of attention. You're not just taking a lesson; you're making a classic Maui memory!
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Paniolos in Kihei is your go-to for a classic, no-fuss steakhouse meal with true local flavor. This spot serves up hearty portions of steak and fresh seafood in a laid-back, family-friendly atmosphere. It's the perfect place to refuel with a satisfying dinner after a long day at the beach.
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Experience the legendary Road to Hāna from a unique perspective with Ohana Jeep Cruz, offering Maui's original open-air safari tour. This adventurous journey takes you along the iconic highway in a customized Jeep, providing an immersive way to see the lush rainforests and cascading waterfalls. Their private tours are designed to feel personal, authentic, and unforgettable.
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Originally from Russia, Alina Ibragimova fell in love with Maui's beauty and simple lifestyle, eventually trading a career in massage therapy to pursue her passion for photography. Inspired by capturing the surf culture on the North Shore, her work focuses on telling authentic stories and finding the beauty in everyday moments. She brings a warm, observant eye to capturing the genuine essence of people against the island's stunning backdrop.
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Troy and Bea founded their creative studio in 2019 after meeting on Maui, blending Troy’s lifelong artistic background with Bea’s discovered passion for design. Operating out of their small shop in upcountry Maui, the duo handcrafts unique art pieces using locally sourced, high-quality materials. Their work features eco-friendly, non-toxic, and UV-resistant epoxy, ensuring each piece is as durable as it is beautiful. Committed to environmental stewardship, they prioritize collaborations with local wood shops and utilize recycled packaging and reusable tools whenever possible. Their mission is to provide handcrafted items that inspire others to surround themselves with beauty.
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Wings Hawaii is the heart of Paia's bohemian-chic style, a must-visit boutique filled with treasures created by two local best friends. Step off the Hana Highway and into a dreamy world of flowy island dresses, curated vintage finds, and one-of-a-kind jewelry crafted with aloha. It’s the perfect spot to find a truly special piece of Maui to remember your trip by.
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Café Des Amis is a beloved Paia gem, famous for its unique blend of Mediterranean and Indian cuisine and incredible crepes. Relax in the charming, breezy courtyard with a savory curry crepe or a sweet Nutella one after exploring the North Shore. It's the perfect spot to soak in the laid-back, artsy vibe of Paia town.
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Colleen's is the beloved heart of Haiku, a bustling gathering spot for everyone from surfers to families, set in the historic old cannery. It's the perfect place to unwind with a famous wood-fired pizza, a fresh fish dinner, or a drink at the friendly bar. This is a true taste of North Shore life where you'll always feel welcome.
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Maui Scalar Room is famous for its unique EESystem, a high-tech wellness experience designed for deep relaxation and cellular rejuvenation. Step into a tranquil, meditative space, settle into a comfy zero-gravity chair, and let the bio-active energy fields work their magic. It's the ultimate reset for your body and mind, perfect for reducing stress and boosting vitality.
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Lokelani Pa'ia is a gem known for its beautifully curated collection of Made in Hawaii home decor, gifts, and jewelry. It’s the perfect spot to find a special piece that captures the effortless, stylish spirit of Maui.
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Blue Mango is known as Maui's friendliest yoga studio, and they truly live up to the name! Whether you're a seasoned yogi or trying your first downward dog, their welcoming instructors and light-filled Kahului and Haiku studios create the perfect space to stretch, breathe, and find your aloha. It's a true local gem for rejuvenating your body and spirit.
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Zack Howard Surf is famous for its personalized surf lessons taught by local pros. Whether you're a complete beginner or looking to sharpen your skills, Zack and his team guarantee you'll be up and riding waves with confidence. Their patient, expert instruction at the gentle waves of Kihei's Cove Park makes for an unforgettable day on the water.
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Nestled in the historic Haiku Cannery, this is where Upcountry locals and savvy visitors fuel up. It's more than just a coffee shop; it's a beloved community hub serving expertly brewed coffee, fresh pastries, and hearty breakfast burritos. The laid-back, talk-story atmosphere makes it the perfect stop before or after exploring the Road to Hana.
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This Paia spot is Maui's go-to for an authentic kava experience, offering a chill, alcohol-free alternative to the typical bar scene. Settle into the cozy, welcoming space, share a 'shell' of their potent, traditionally prepared kava with friends, and feel the day's stress melt away as you soak up the unique North Shore vibe.
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Biasa Rose is a North Shore gem for finding that perfect, free-spirited Maui outfit. Located right in the heart of Paia town, this bright and airy boutique offers a beautifully curated selection of flowy dresses, unique jewelry, and stylish accessories. It’s the ideal spot to embrace the laid-back, fashionable vibe of island life.
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Construction & Trades
Baur Pacific Builders is the go-to team for bringing your ultimate Maui dream home to life, known for their incredible attention to detail and impeccable craftsmanship. From stunning North Shore estates to elegant Upcountry retreats, they work closely with you to create a space that perfectly captures the island's beauty and your personal vision. Visiting their Haiku office is the first step in a collaborative journey to build a home filled with aloha.
Jewelry
Discover the working studio and gallery of master goldsmith Sherri Dhyan right in the heart of Paia town. Her hand-forged, high-karat gold pieces feel like ancient treasures, each one uniquely crafted with a modern, organic feel. It's a truly special place to find a meaningful piece of wearable art that captures the spirit of Maui.
Art Galleries
Right in the heart of historic Pa'ia town, Maui Hands is a vibrant gallery that truly captures the creative spirit of the island. It’s your go-to spot for discovering a diverse and beautiful collection of locally made art, from stunning paintings and sculptures to unique jewelry and woodwork. Stepping inside feels like a celebration of Maui's talent, making it the perfect place to find a meaningful piece to take home.
Restaurants
Get a vibrant taste of Peru right in the heart of historic Paia town! Lima Cocina + Cantina is the North Shore's go-to spot for authentic Peruvian flavors, featuring fresh, locally-sourced fish and creative cocktails. The festive atmosphere makes it the perfect place to share some pupus and talk story with friends after a day at the beach.
Restaurants
Experience a true Maui legend at Mama's Fish House, where the fish is so fresh, the menu lists the name of the fisherman who caught it that morning. Nestled in a stunning oceanfront coconut grove on the North Shore, this iconic restaurant offers an unforgettable taste of Polynesia with impeccable service and a romantic, old-Hawaii ambiance.
Zipline & Adventure
What makes Jungle Zipline so special is its incredible setting deep within a vibrant North Shore valley, offering a truly authentic Maui rainforest experience. You'll soar over deep ravines and through a canopy of giant trees on eight different lines, all while learning about the island's unique plants and history from the awesome local guides. It's the perfect mix of adrenaline, education, and stunning natural beauty.
Alternative Medicine
Find your peace at this magical North Shore sanctuary, a true hidden gem where spirituality and nature intertwine. Black Swan Temple is a community-focused space offering transformative experiences like sound healing, kirtan, and yoga, all set on a beautiful, working organic farm. It’s a place to slow down, connect, and feel the powerful mana of the island.
Shave Ice & Desserts
The perfect sweet stop in Paia town, Paia Gelato is your go-to for an authentic taste of Italy with a tropical twist. Grab a scoop of their famous lilikoi or sandy beach gelato after a day of surfing or as you begin the Road to Hana. It’s a little scoop of aloha you won't forget!
Restaurants
Tucked right into the heart of funky Paia town, Thai Spice is the real deal for authentic, flavor-packed Thai food on the North Shore. It's the perfect casual spot to refuel with a delicious curry or some classic Pad Thai after a day at Ho'okipa or on your way to Hana. The cozy, no-frills atmosphere means the focus is all on the incredible food.
Clothing & Fashion
Tucked away on Paia's vibrant Baldwin Avenue, Sea Adora is a treasure trove of handcrafted, bohemian-chic jewelry and apparel. Step inside this charming boutique to discover unique pieces inspired by the sea, from delicate gold-filled necklaces to breezy island-style clothing. It's the perfect spot to find a meaningful souvenir that captures the free-spirited vibe of Maui's North Shore.
Souvenirs & Gifts
Sand & Sea in Paia is your go-to spot for authentic, locally-made treasures and stylish beachwear right at the start of the Road to Hana. Step inside this charming boutique to discover a curated collection of island-inspired gifts, from handcrafted jewelry to unique home decor. It's the perfect place to grab a last-minute sarong, some reef-safe sunscreen, or a beautiful memento of your North Shore adventure.