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Originally from Russia, Alina Ibragimova fell in love with Maui's beauty and simple lifestyle, eventually trading a career in massage therapy to pursue her passion for photography. Inspired by capturing the surf culture on the North Shore, her work focuses on telling authentic stories and finding the beauty in everyday moments. She brings a warm, observant eye to capturing the genuine essence of people against the island's stunning backdrop.

Wings Hawaii is the heart of Paia's bohemian-chic style, a must-visit boutique filled with treasures created by two local best friends. Step off the Hana Highway and into a dreamy world of flowy island dresses, curated vintage finds, and one-of-a-kind jewelry crafted with aloha. It’s the perfect spot to find a truly special piece of Maui to remember your trip by.

Café Des Amis is a beloved Paia gem, famous for its unique blend of Mediterranean and Indian cuisine and incredible crepes. Relax in the charming, breezy courtyard with a savory curry crepe or a sweet Nutella one after exploring the North Shore. It's the perfect spot to soak in the laid-back, artsy vibe of Paia town.

Zack Howard Surf is famous for its personalized surf lessons taught by local pros. Whether you're a complete beginner or looking to sharpen your skills, Zack and his team guarantee you'll be up and riding waves with confidence. Their patient, expert instruction at the gentle waves of Kihei's Cove Park makes for an unforgettable day on the water.

Lokelani Pa'ia is a gem known for its beautifully curated collection of Made in Hawaii home decor, gifts, and jewelry. It’s the perfect spot to find a special piece that captures the effortless, stylish spirit of Maui.

Biasa Rose is a North Shore gem for finding that perfect, free-spirited Maui outfit. Located right in the heart of Paia town, this bright and airy boutique offers a beautifully curated selection of flowy dresses, unique jewelry, and stylish accessories. It’s the ideal spot to embrace the laid-back, fashionable vibe of island life.

This Paia spot is Maui's go-to for an authentic kava experience, offering a chill, alcohol-free alternative to the typical bar scene. Settle into the cozy, welcoming space, share a 'shell' of their potent, traditionally prepared kava with friends, and feel the day's stress melt away as you soak up the unique North Shore vibe.

Discover the working studio and gallery of master goldsmith Sherri Dhyan right in the heart of Paia town. Her hand-forged, high-karat gold pieces feel like ancient treasures, each one uniquely crafted with a modern, organic feel. It's a truly special place to find a meaningful piece of wearable art that captures the spirit of Maui.

Right in the heart of historic Pa'ia town, Maui Hands is a vibrant gallery that truly captures the creative spirit of the island. It’s your go-to spot for discovering a diverse and beautiful collection of locally made art, from stunning paintings and sculptures to unique jewelry and woodwork. Stepping inside feels like a celebration of Maui's talent, making it the perfect place to find a meaningful piece to take home.

Get a vibrant taste of Peru right in the heart of historic Paia town! Lima Cocina + Cantina is the North Shore's go-to spot for authentic Peruvian flavors, featuring fresh, locally-sourced fish and creative cocktails. The festive atmosphere makes it the perfect place to share some pupus and talk story with friends after a day at the beach.

Experience a true Maui legend at Mama's Fish House, where the fish is so fresh, the menu lists the name of the fisherman who caught it that morning. Nestled in a stunning oceanfront coconut grove on the North Shore, this iconic restaurant offers an unforgettable taste of Polynesia with impeccable service and a romantic, old-Hawaii ambiance.

Welcome to the original, iconic Paia Fish Market, a true North Shore institution serving up amazing fresh fish since 1989. Squeeze in at a communal picnic table, soak in the bustling surf-town vibe, and get ready for some of the best fish tacos and plates on the island. It's loud, it's fun, and it's pure, old-school Maui.

For over 40 years, Paia Jewelers has been the go-to spot on the North Shore for stunning, one-of-a-kind jewelry. Step inside their charming Hana Highway shop to discover a treasure trove of handcrafted pieces, from brilliant Tahitian black pearls to custom designs that perfectly capture the spirit of Maui. It's the ideal place to find a meaningful keepsake that will always remind you of your time on the island.

The perfect sweet stop in Paia town, Paia Gelato is your go-to for an authentic taste of Italy with a tropical twist. Grab a scoop of their famous lilikoi or sandy beach gelato after a day of surfing or as you begin the Road to Hana. It’s a little scoop of aloha you won't forget!

As the Ultimate Surfing Company's outpost in Maui's legendary surf town, this Rip Curl is the go-to spot for gearing up for big waves. Located right on the Hana Highway, it’s a hub for the local surf community where you can find the latest boardshorts, wetsuits, and expert advice before you paddle out. The staff are all passionate surfers who can help you find exactly what you need for a perfect day on the water.

Step into the world of renowned photographer Sarah Voyer at her charming Paia gallery. This isn't just a photo studio; it's a curated collection of fine art prints that beautifully capture the raw emotion and stunning landscapes of Maui. It's the perfect place to find a timeless piece of the island to bring back home or to get inspired for your own family photo session.

Sand & Sea in Paia is your go-to spot for authentic, locally-made treasures and stylish beachwear right at the start of the Road to Hana. Step inside this charming boutique to discover a curated collection of island-inspired gifts, from handcrafted jewelry to unique home decor. It's the perfect place to grab a last-minute sarong, some reef-safe sunscreen, or a beautiful memento of your North Shore adventure.

Vana Paia brings a splash of vibrant, modern nightlife to Paia's historic main street with its masterfully crafted sushi and cocktails. The chic, jungle-inspired dining room and breezy lanai create an energetic atmosphere perfect for sharing fresh, creative plates with friends. It's the go-to spot for a stylish evening on the North Shore.

Tucked away on Paia's vibrant Baldwin Avenue, Sea Adora is a treasure trove of handcrafted, bohemian-chic jewelry and apparel. Step inside this charming boutique to discover unique pieces inspired by the sea, from delicate gold-filled necklaces to breezy island-style clothing. It's the perfect spot to find a meaningful souvenir that captures the free-spirited vibe of Maui's North Shore.

Nestled in the heart of bustling Paia town, Soley Aloha is a bright, welcoming hub for modern island style and local art. It's the perfect spot to find a unique, high-quality souvenir that goes beyond the typical tourist fare, from their signature hats to beautiful prints and jewelry crafted by Maui artists. Step inside to discover a curated collection that truly captures the creative, laid-back spirit of the North Shore.

Tucked right into the heart of funky Paia town, Thai Spice is the real deal for authentic, flavor-packed Thai food on the North Shore. It's the perfect casual spot to refuel with a delicious curry or some classic Pad Thai after a day at Ho'okipa or on your way to Hana. The cozy, no-frills atmosphere means the focus is all on the incredible food.

Tucked away just off the Hana Highway, Paia Bay Coffee & Bar is a lush garden oasis beloved by locals and visitors alike. Start your morning with a perfect latte in the shady courtyard, and then come back in the evening when the space transforms into a vibrant bar with live music and craft cocktails under the stars. It's the perfect spot to soak in the authentic, laid-back vibe of Paia town.

Step into a tropical wonderland at Alice in Hulaland, the Paia boutique known for its playful and retro take on island style. It's the perfect spot to find a one-of-a-kind aloha shirt or a quirky souvenir that perfectly captures the funky spirit of Paia. You'll leave with a unique piece of Maui that's anything but ordinary.

Aloha from the original Mahina boutique, right in the heart of Paia town! This is the go-to spot for that perfect, breezy sundress or unique accessory that captures the effortless style of the North Shore. The curated racks are always filled with fresh, on-trend finds that won't break the bank, making it a favorite for locals and visitors alike.