Maui Sporting Goods

This is where the magic happens—Jud Lau's personal shaping bay and showroom in the iconic Haiku Cannery. It's the ultimate place to order a board perfectly tailored to you and the local waves, directly from the master himself. Feel the aloha and passion for the craft in every board and every conversation.

KaiAloha Supply was developed to provide apparel and accessories for people who love, respect, protect, and have compassion for the ocean and its beauty, power and energy in our life.

As the Ultimate Surfing Company's outpost in Maui's legendary surf town, this Rip Curl is the go-to spot for gearing up for big waves. Located right on the Hana Highway, it’s a hub for the local surf community where you can find the latest boardshorts, wetsuits, and expert advice before you paddle out. The staff are all passionate surfers who can help you find exactly what you need for a perfect day on the water.

Maui's #1 Surf Shop and Board Store

Step right into the heart of Maui's core surf scene at the Kazuma Surf Factory in Haiku. This is the authentic workshop where legendary shaper Matt Kazuma Kinoshita and his team craft world-renowned boards for pros and everyday wave riders. You can feel the passion and smell the resin in the air as you check out the latest shapes and talk story about finding your perfect magic carpet.

Strip-mall shop with a large selection of water-sports equipment & apparel, plus rentals & lessons.

Australian-born chain retailer of wetsuits & other boardwear, plus surfing products & accessories.

Surf Shack Maui is a top-rated Maui surf school located at 1976 S Kihei Rd in Kihei, HI, offering the best surf lessons in Maui for all skill levels. We specialize in beginner surf lessons, private surf lessons Maui, and group surf lessons Maui for families, couples, and solo travelers. Our certified instructors help you learn to surf in Maui safely and confidently. We also offer stand-up paddling lessons and surfboard rentals in Maui. Book your Kihei surf lessons today and experience the ultimate Maui surf adventure!