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Featured local businesses on Maui
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Sergio's is West Maui's go-to spot for authentic Mexican food and a guaranteed good time. The moment you walk in, you're greeted by the lively buzz of conversation and the amazing aroma of sizzling fajitas. It's the perfect place to gather with friends and ohana for a fun, festive night out.
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Maui Scalar Room is famous for its unique EESystem, a high-tech wellness experience designed for deep relaxation and cellular rejuvenation. Step into a tranquil, meditative space, settle into a comfy zero-gravity chair, and let the bio-active energy fields work their magic. It's the ultimate reset for your body and mind, perfect for reducing stress and boosting vitality.
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Experience the true taste of aloha at Ulu Kitchen, Chef Peter Merriman's stunning oceanfront restaurant in Ka'anapali. With an open-air dining room just steps from the sand, you can savor creative, locally sourced dishes while watching a spectacular Maui sunset. It's the perfect blend of casual elegance and authentic island flavors.
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Escape the resort lights for an unforgettable journey through the cosmos right here in Kapalua! Your guide, a passionate astronomer, will set up a powerful telescope for you to witness breathtaking views of planets, distant galaxies, and sparkling star clusters. It's a truly magical and educational evening under the famously clear West Maui skies.
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Zack Howard Surf is famous for its personalized surf lessons taught by local pros. Whether you're a complete beginner or looking to sharpen your skills, Zack and his team guarantee you'll be up and riding waves with confidence. Their patient, expert instruction at the gentle waves of Kihei's Cove Park makes for an unforgettable day on the water.
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Biasa Rose is a North Shore gem for finding that perfect, free-spirited Maui outfit. Located right in the heart of Paia town, this bright and airy boutique offers a beautifully curated selection of flowy dresses, unique jewelry, and stylish accessories. It’s the ideal spot to embrace the laid-back, fashionable vibe of island life.
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Snorkeling & Diving
Departing from Maʻalaea Harbor, Pride of Maui offers one of the island's most popular and stable boat trips to the world-famous Molokini Crater. Get ready for an incredible day of snorkeling in the crystal-clear marine preserve, searching for honu (sea turtles), and enjoying the onboard waterslide. With a fantastic crew, a hot BBQ lunch, and an open bar, it's a perfect all-in-one ocean adventure.
Zipline & Adventure
Maui Zipline Company offers a one-of-a-kind adventure right in the heart of the stunning Maui Tropical Plantation. Soar side-by-side on five thrilling lines, taking in panoramic views of the West Maui Mountains and lush tropical farmland below. It's the perfect introduction to ziplining, ideal for families and first-timers looking for a dose of aloha-filled excitement.
Grocery & Markets
As one of Maui's most historic businesses, the Maalaea General Store is the go-to spot for a true local experience at the harbor. It's the perfect place to fuel up with ono (delicious) food before a boat tour or unwind with a cold drink and fantastic live music in the afternoon. The friendly, bustling atmosphere makes everyone feel like part of the ohana.
Art Galleries
Discover the power of the Pacific at the Tabora Gallery, conveniently located in the Shops at Ma'alaea. This gallery is a must-see showcase for the breathtaking seascapes of master artist Roy Tabora. Step inside and let the incredible detail and light of his paintings transport you to Maui's most beautiful coastlines.
Boat Charters
Maui Custom Charters offers an exclusive escape from the crowds with their private boat tours departing from Ma'alaea Harbor. Imagine having the whole boat to yourself while snorkeling the pristine waters of Molokini, watching majestic humpback whales, or enjoying a stunning Maui sunset. Their experienced crew customizes the day just for you and your 'ohana, creating memories that will last a lifetime.
Snorkeling & Diving
Get ready for a wild ride with Maui Magic, the fastest and most thrilling way to snorkel the world-famous Molokini crater! This high-speed power catamaran zips you out to the crystal-clear waters for incredible snorkeling, then often adds a second stop to swim with our beloved honu (sea turtles). It's an action-packed day on the water, perfect for the adventurous at heart.
Boat Charters
This is your starting point for an unforgettable evening on the water, departing from the convenient Ma'alaea Harbor. Check in at the harbor-side booth before stepping aboard Maui's largest and most stable vessel for a sunset dinner cruise complete with dancing, cocktails, and stunning coastal views. It's a classic island experience you won't want to miss.
Cafes & Coffee
This Wailuku outpost is a vibrant gem on historic Market Street, perfect for a healthy boost while exploring the town's unique shops and murals. Grab a refreshing cold-pressed juice or a nutrient-packed açaí bowl made with the freshest island ingredients to refuel your adventures. It's the perfect way to feel the aloha before heading up to ʻĪao Valley.
Boat Charters
Get ready for the fishing adventure of a lifetime with the seasoned crew at Rod Bender Fishing Charters! Departing from the convenient Ma'alaea Harbor, you'll head out to Maui's most fertile fishing grounds in search of prized catches like Mahi Mahi, Ono, and Ahi. Whether you're a seasoned angler or a first-timer, Captain Kevin and his team make sure you have an epic day on the water.
Perfectly situated at the bustling Ma'alaea Harbor Shops, this Hula Cookies is your go-to spot for a sweet reward after a day on the water or exploring the Maui Ocean Center. Grab one of their famous cookie ice cream sandwiches, made with locally-inspired flavors like Kona coffee and macadamia nut, and enjoy the harbor breeze. It's the ultimate way to top off a classic Maui adventure!
Boat Charters
Escape the crowds and experience the magic of Maui's waters with your own private charter from Ohana Nui. Captain Lani and his crew treat you like family, customizing your day to include incredible snorkeling with honu (sea turtles), breathtaking whale watching in season, or a romantic sunset cruise. It’s your boat for the day, creating memories that will last a lifetime.
Nonprofits
This is the main departure point for Pacific Whale Foundation's famous eco-adventures from Maʻalaea Harbor. You'll check in at their awesome ocean-front store before boarding a catamaran with certified Marine Naturalists. It’s more than just a boat trip—it's a chance to support real ocean research while seeing Maui's incredible marine life firsthand.
Grocery & Markets
Tucked within the beautiful Maui Tropical Plantation, Kumu Farms is your go-to spot for some of the freshest produce on the island, grown right on-site. It's a charming country market where you can grab their famous papayas, crisp greens, and unique local products. The smell of fresh herbs and the sight of vibrant, just-picked veggies make it a true farm-to-table experience.
Services
Get a permanent piece of paradise at Octopus Ink's studio, conveniently located in the Ma'alaea Harbor Shops. This clean, modern, and welcoming space is home to a crew of incredibly talented artists specializing in everything from intricate Polynesian patterns to delicate fine-line work. They'll work with you to create a custom design that beautifully captures your Maui story.
Request Music is a true local treasure, a classic record shop in the heart of historic Wailuku town. Spend an afternoon digging through crates packed with an incredible selection of new and used vinyl, CDs, and cassettes, from rock and jazz to a fantastic collection of local island artists. The friendly owner is a walking encyclopedia of music and always has a great story or recommendation.
Art Galleries
Step into the heart of Hawaiian storytelling at Philip Sabado's flagship gallery in historic Wailuku town. This intimate space is filled with his vibrant, powerful paintings that bring ancient legends and the spirit of the islands to life. It's a must-visit for anyone looking to connect with authentic local art and take home a truly meaningful piece of Maui.
Padma Tea House is a tranquil sanctuary tucked away on historic Market Street, offering a true moment of peace in your day. Step inside this beautifully designed space to explore an incredible selection of organic teas from around the world, all served with intention. It's the perfect local spot to unwind, connect with a friend, or simply enjoy a quiet moment for yourself.
Activities & Tours
Looking for a fun break from the beach? Mystery Maui in historic Wailuku offers an awesome challenge for your brain! You and your 'ohana will work together to find clues, solve puzzles, and crack codes in their locally-inspired escape rooms before the 60-minute timer runs out. It's a total blast and a super unique way to make some memories.
Grocery & Markets
Don't let the market exterior fool you—Tamura's Wailuku is a local treasure trove for fine wines, spirits, and some of the freshest poke on Maui. Head to the back to find the legendary poke counter, where you can choose from a dozen different styles to create the perfect pau hana pupus or beach picnic feast. It's the ultimate one-stop shop for a true taste of island life.
K-Bap brings the ono (delicious) flavors of authentic Korean street food right to the heart of historic Wailuku town. Grab one of their signature cup-bap bowls, packed with your choice of perfectly marinated meat like bulgogi or kalbi over a bed of rice and veggies. It's the perfect quick, flavorful, and satisfying meal while you're exploring the charming shops on Market Street.
Water Sports
Tucked away in historic Wailuku Town, Tri Paddle Maui's shop is your Central Maui hub for all things paddling. Step inside to find a curated selection of top-tier paddleboards, gear, and stylish apparel. The real magic, though, is chatting with the knowledgeable crew who share their passion and local secrets to help you plan the perfect ocean adventure.
Restaurants
Tucked away in historic Wailuku town, King's is the go-to spot for authentic, Hong Kong-style barbecue that the locals absolutely love. You'll see the glistening roast duck and char siu hanging in the window, ready to be chopped up for a classic plate lunch or a family-style feast. It's a no-frills, absolutely delicious experience you won't want to miss.
Retail & Boutiques
Native Intelligence is so much more than a shop—it's a vibrant cultural hub in the heart of historic Wailuku town. Here you'll find an incredible, thoughtfully curated collection of authentic Hawaiian books, art, lauhala weaving, and featherwork, all created by local artisans. It's the perfect place to find a meaningful piece of Hawaiʻi and connect with the culture on a deeper level.
Tiffany's is the spot Maui locals go for seriously ono (delicious) Asian-fusion comfort food in a lively, no-frills setting. This Wailuku institution is famous for its massive, shareable plates that are perfect for a big group of friends or family. Come hungry, order a bunch of dishes for the table, and experience a true taste of modern island grindz.